Agricultural Products" River Crab Tasting Event were held in Hongze District, Huai'an City. More than 300 representatives from fishery authorities, research institutes and universities, industry associations, and breeding, processing, and distribution enterprises attended the conference. They focused on brand revitalization, digital empowerment, production-marketing matchmaking, and cross-regional collaboration to jointly explore new paths for the high-quality development of the Hongze Lake hairy crab industry.

Hongze Lake, with its vast waters and sound ecological environment, serves as an ideal natural habitat for hairy crabs. The brand value of Hongze Lake hairy crabs exceeds 18 billion yuan, and the annual output value of the entire industry chain has reached 3.2 billion yuan. In recent years, Huai'an and Suqian have adhered to the principles of "government guidance, technological support, and collaboration between fisheries and enterprises," promoting the transformation of the Hongze Lake hairy crab industry toward eco-friendly, standardized, branded, and smart operations.

Brand revitalization was a major highlight of the conference. The conference released the Hongze Lake Hairy Crab Brand Promotion and Planning Scheme, simultaneously launched three new brand packaging styles tailored for business gifts, household consumption, and youth-oriented e-commerce, and announced the award winners of the Hongze Lake hairy crab creative short video solicitation campaign. The River Crab Branch of the Jiangsu Fisheries Association unveiled the large language model for vertical application in the river crab industry—Xieyuan AI Agent—empowering production management and industrial services through digital technology.

To streamline the production and marketing chain, the conference concurrently hosted the "Jiangsu Premium Agricultural Products" River Crab Expert Tasting and Supply-Demand Matchmaking Meeting, where buyers and production enterprises matched cooperation needs on-site. In connection with the collaboration between Jiangsu and Qinghai, the conference also featured a promotional segment for Qilian Tibetan sheep specialty agricultural products, facilitating cross-regional mutual learning and mutual sales of premium agricultural goods.