Since this year, Huai'an has continuously optimized its cultural tourism product system and promoted the in-depth integration of cultural tourism, the sports industry, and market consumption. By exploring diverse new consumption scenarios and creating distinctive urban consumption landmarks, the city has fully unlocked its summer economic potential, driving steady growth in summer consumption.

During the sweltering summer, the featured water attractions at Xiyou World of Adventure attracted numerous families and young visitors. As night fell, the park's lively atmosphere continued to intensify. A Journey to the West-themed float parade, drone performances, and firework shows took place in succession, bringing the excitement to a climax. Visitors stopped to watch and cheer, enjoying their summer leisure time amidst the evening breeze and fireworks. During the summer vacation, the theme park launched nighttime discounts and family packages, which, combined with cultural tourism vouchers, allowed citizens and tourists to immerse themselves in the vitality of nighttime consumption.

Beyond building local cultural tourism brands, Huai'an has been exploring new scenarios to integrate culture and tourism. In recent days, the Xiangshan National Mine (Geological) Park in Xuyi has seen a surge in popularity, drawing many diving enthusiasts. Originally a century-old abandoned mine pit with a damaged ecosystem, the site has been transformed through ecological restoration, environmental remediation, and landscape renovation into what netizens call the "Deep Blue Eye."

Leveraging its unique tourism resources, Xuyi County launched a "Two-Day, One-Night" promotional activity. By employing diverse campaigns featuring "route integration, region-wide coordination, and targeted discounts," the county offers visitors a one-stop experience of local attractions, delicacies, and various consumption services. Statistics show that since these campaigns began, the county has hosted over 300 tour groups from 37 cities. With more than 16,000 visitors, the county has generated over RMB 10 million in catering, accommodation, and spending.