On May 23, the Huai'an team played the Yancheng team at home. On the game day, the turnover of 21 key commercial and trade enterprises in the city reached RMB 40.17 million, a year-on-year increase of 11.2% over the previous weekend. Huai'an is using the football events to deeply activate the efficiency of event-consumption integration, transforming sports passion into new momentum for urban consumption.

The "secondary viewing areas" are filled with excitement. Huai'an has deployed super-large screens in commercial complexes, cultural blocks, night markets, and parks for real-time broadcasting, with family-friendly, distinctive "secondary viewing areas" set up across the city, to bring the event excitement and shared joy to citizens' doorsteps.

The small ticket stubs also carry many benefits. Major business districts, blocks, and merchants in Huai'an have jointly launched exclusive benefits for watching games, offering multiple surprises—such as discounts, spend-and-save promotions, lotteries, and gifts—upon the presentation of the ticket stubs. This integrated consumption chain of "games + shopping + food" allows football fans to fully enjoy the matches while saving on their purchases.

The "smart consumption" experience is excellent. Huai'an has launched a multi-level coupon matrix, along with new scenarios of smart logistics. The Jiangsu Football City League on-site market issued 10,000 red envelopes of digital coupons, each worth RMB 10, with no consumption threshold; 3,000 coupons of "RMB 10 off on purchases up to RMB 30" were issued in the Caoyunmen Market; and 3,000 coupons, each worth RMB 10, with no consumption threshold, were issued in the Wuyue Plaza Market. Coupons of "RMB 50 off on purchases up to RMB 200" are available on the Suxin Consumer Service Platform. Didi Chuxing also launched a fan-exclusive travel coupon package. The markets also feature Doctor Glasses, Huaiyang snacks, event cultural creations, and customized mortise-and-tenon footballs, as well as Zelos unmanned vehicles showcasing smart logistics, realizing the integration of game viewing, consumption, and smart experiences.