With the opening of Lianyungang-Yangzhou-Zhenjiang High-speed Railway, the traffic in Huai'an has been further optimized. In order to expand the medium and long-distance tourist market for the city, and further expand the brand influence of "Fall in Love with the Water of Huai'an at First Sight" in Huai'an eco-tourism, the city actively plans a series of activities in "Huai'an High-Speed Rail Tours". After its cultural tourism was introduced into Zhejiang in September, from October 17 to 19, bureaus of culture, radio, television and tourism, scenic spots and travel agencies at county and district levels were all organized to Hefei and Huangshan in Anhui Province for provincial tourism promotion activities. Every effort has been made to establish this tourism brand in Huai'an.

The promotion is mainly to organize the cultural and tourism units of the whole city to comprehensively display our culture and tourism resources in the target cities, by means of pictures, texts, audios and videos. Beautiful scenery, delicious food and artistic creation of Huai'an were shown to Anhui people by playing promotional films, distributing publicity materials, promoting excellent tourism routes, and presenting special cultural and creative souvenirs, etc., which fully demonstrated the brand image of "Fall in Love with the Water of Huai'an at First Sight". The promotion activities will continue to visit Fujian, Henan and many other places in the near future, further expand our tourism brand's influence and attract more tourists to come and travel by high-speed rail.