In response to the Huai'an municipal government's consumption promotion plan to cope with the impact of the epidemic outbreak, help Huai'an film industry return to work and production, stimulate the audience's enthusiasm for films, and boost the confidence and determination of the film industry, Publicity Department of Huai'an Municipal Committee of CPC invested 1 million yuan to launch the film season activities of benefiting people.

From now until December 31, 2020, through the "Taopiaopiao" ticketing platforms (its website and APP, Alipay - Taopiaopiao, Taobao - Taopiaopiao, WeChat - Small Program - Taopiaopiao, Microblog - Discovery - Movie, etc.), people can purchase tickets with "Huai'an Special Discount" labels from the cinemas that have resumed operation (except Hongze Lake Cinema). The same user can enjoy 5-yuan discount for one ticket and 2 times per natural month ("Same User" means that any two of people's Taobao account, Alipay account, mobile phone number, mobile device, or identity card number are the same). A total of 187,320 coupons will be issued at 10 am every day. The preferential activities are aimed at the films of Huai'an cinemas, so non-local persons who are not registered in Huai'an can also enjoy the discount.