Since the start of summer, Huai'an has continued to cultivate its nighttime cultural tourism market. Venues such as Qingjiangpu Plaza · Caoyun Gate and Huai'an Fu Shu have launched themed night tours, integrating sports events, intangible cultural heritage showcases, and food markets. These diverse business formats illuminate the Huai'an's summer nights and unleash the vitality of its nighttime economy.
Since the Jiangsu Football City League kicked off, the viewing market at Qingjiangpu Plaza · Caoyun Gate has gained popularity, driving nighttime traffic and consumption in the area. Qingjiangpu Plaza · Caoyun Gate has thus become a new growth driver for Huai'an's regional nighttime economy. Since the viewing activity of the Jiangsu Football City League began this summer, Qingjiangpu Plaza · Caoyun Gate has attracted over 30,000 visits from residents and tourists, generating more than RMB 1.2 million in revenue for the market and surrounding businesses.
Summer nights at Qingjiangpu Plaza · Caoyun Gate have offered a vibrant and passionate feast of urban life. In addition, the night tours at Huai'an Fu Shu in Huai'an District provide a cultural experience steeped in ancient charm and elegant tranquility.
The "Night Tour of Huai'an Prefecture" project innovatively blends traditional etiquette, intangible cultural heritage techniques, and traditional Chinese performances. It features three themed scenes, namely "Blessings at Huai'an Prefecture," "Sparkling Grace," and "Elegant Melodies of the Lotus Pond." This project offers an immersive, high-quality nighttime cultural experience. It also enables round-the-clock operation and consumption at the scenic spot. Through live-action performances, traditional-style parades, and interactive experiences, residents and tourists can experience the unique cultural allure of Huai'an Fu Shu. Meanwhile, the scenic area has introduced discounted ticket prices to diversify nighttime business formats further and extend the consumption chain, thus invigorating the old city area's night economy through new cultural tourism scenarios.