Huai'an China News
Huai'an Leverages "Small Vouchers" to Drive Consumption During Summer Travel Peak
time:2026-07-13

To revitalize the culture and tourism market and seize the summer travel peak, Huai'an has launched the "Visit Huai'an Now, Enjoy the Summer" policy. Through the "Huiyou Huai'an" mini-program, summer vacation vouchers are distributed across scenic spots, hotels, dining, cultural products, and transportation, heating the market and bolstering the brand of "Splendid Huai'an Along the Grand Canal."

First, full-reduction offers are provided in ticket sales to encourage travel. "Enjoy the Summer" vouchers for 19 scenic spots citywide offer a RMB 5 discount on online purchases of RMB 20 or more. Additionally, an RMB 39.9 quarterly pass allows five free visits to 19 paid scenic areas within seven days of purchase.

Second, region-wide benefits to expand consumption scenarios are available. Huai'an has launched the "Canal Tongbao" e-vouchers, covering scenic spots, hotels, dining, and cultural creative venues. With online collection and offline redemption, an integrated discount channel for "dining, accommodation, transport, sightseeing, shopping, and entertainment" has been established to meet diverse needs and drive growth in culture and tourism consumption.

Third, accommodation and travel discounts are offered to increase the visitors' stay duration. Star-rated hotels and graded B&Bs are organized for joint pre-sales of accommodation, offering RMB-50 and RMB 100 instant discounts. Additionally, RMB 20 and RMB 40 "Customized Travel" vouchers for online car rentals help lower costs, extending visitor stays, and expanding itineraries to boost consumption.