During the May Day holiday, Huai'an took "Happy Huai'an, Enjoy May Day" as its theme. Through government-bank-enterprise cooperation and the integration of business, culture, tourism, and sports, it promoted the transformation of holiday "traffic" into economic "increment," showing the vitality of the consumer market.

According to statistics, during the holiday, the turnover of 22 key commercial and trading enterprises in the city reached RMB 230 million, a year-on-year increase of 10.1%; the turnover of 36 key catering enterprises reached RMB 33 million, a year-on-year increase of 8.1%; the turnover of 12 key non-star accommodation hotels reached RMB 4.6 million, a year-on-year increase of 9.3%.

The city stimulated consumption through event empowerment. On May 2, the Huai'an team played against the Suzhou team in the Jiangsu Football City League. The city set up 51 "secondary viewing areas" across core business districts, scenic spots, and night markets. The event was broadcast live simultaneously through high-definition large screens, and exclusive consumption coupons for fans and exclusive benefits for watching the game were launched. More than 50 time-honored brands in the city jointly launched ticket-stub discounts, and local high-quality goods markets and special gift box fairs were held simultaneously to amplify the event's economic spillover effect.

The city created new consumption scenarios to gain popularity. Huai'an deeply tapped its consumption potential, focusing on core carriers such as Hexia Block and Jiangba Ancient Town to create new characteristic consumption scenarios across the region. The occupancy rate of key hotels exceeded 95%, and the turnover of key restaurants increased by nearly 10% year-on-year.

The city continued to release policy dividends. It issued RMB 40 million in consumer coupons in a coordinated manner to release the consumption potential worth RMB 1.6 billion; trade-in subsidies for cars and home appliances effectively promoted consumption, and Suning.com's turnover on May 1 was five times that of the same period last year.

The city promoted coordinated efforts across the region. Urban business districts launched diversified activities, and counties and districts carried out consumption seasons, markets, and other activities based on their characteristics. The linkage between urban and rural areas ignited a consumption boom across the region, effectively improving the holiday happiness of citizens and tourists.