Since the beginning of this year, Huai'an City has taken policy guidance as its foundation and distinctive innovation as its driving force, and has steadily advanced various initiatives to improve the consumption environment.

The Measures of Huai'an City for Implementing a Three-Year Action Plan to Optimize the Consumption Environment (2025-2027) was released. Leveraging the opportunity presented by the key proposals supervised by municipal leaders, the city further strengthened consumption environment development in priority sectors. Across the city, a strong promotional atmosphere was created, with more than 40 outdoor screens at commercial complexes and over 30 indoor display screens at business venues broadcasting the campaign simultaneously.

In terms of consumer-rights protection services, 373 enterprises were encouraged to participate in the "One-Click Mediation for Worry-Free Rights Protection" commitment initiative, successfully resolving 728 consumption disputes, with a mediation success rate of 80.6%. The city also advanced the development of eight assured-consumption clusters and three nighttime assured-consumption commercial districts, and guided nearly 500 businesses to commit to offering a "seven-day no-questions-asked return and exchange" policy for in-store purchases, thereby strengthening consumption protection in a comprehensive manner.

Focusing on compliance in live-streaming marketing, the city adopted multiple measures to enhance the consumption environment. A symposium on the development of the platform economy under online regulatory services was held to share compliant live-streaming techniques for specialty agricultural products. The Xuyi Crayfish Platform Marketing Compliance Manual was revised, and the city issued its first Huai'an Fox Nut Live-streaming Compliance Operations Guide Manual. Additionally, 36 assured-consumption commitment live-streaming studios were established to promote the healthy development of the live-streaming economy through standardized practices.