Since the start of the Jiangsu Football City League, Huai'an City has taken the event as an opportunity to upgrade a single sports event into a composite culture and tourism engine of "match-watching + scenarios + consumption" by integrating resources inside and outside the stadium and linking up the culture, business, tourism, and sports industries. This move addresses the long-standing issue of the disconnection between traditional sports events and consumption, innovatively explores a model of "one event driving city-wide consumption," and deepens the integration of culture, tourism, and sports.

Focusing on the core of the "event + culture and tourism" and on the "ticket stub economy," Huai'an has rolled out a comprehensive chain of people-benefiting policies covering "food, accommodation, transportation, sightseeing, shopping, and entertainment," such as consumption discounts at scenic spots, hotels, and commercial complexes. At the same time, it has launched the one-to-three-day tour products and the "Charming Canal" scenic tour line, connecting cultural and tourism resources across the city and its counties.

By coordinating cultural, commercial, and tourism resources at both the city and county levels, Huai'an has set up more than 30 "secondary viewing areas" in scenic spots, consumption clusters, and commercial complexes. These areas combine activities like live-streaming of matches, food markets, cultural performances, sales of cultural and creative products, and consumption-promotion campaigns to create new immersive scenarios for match-watching and consumption, enabling a one-stop experience of "watching great games, enjoying delicious food, and buying quality goods."

In response to the hot topics of sports events and the summer vacation, Huai'an has carefully designed themed "event-tour" routes and the "Youth Experience Officer" activities targeting football fans and students. Through coordinated online and offline promotion, elements such as the "Journey to the West" IP, crayfish cuisine, and celebrity endorsements are deeply integrated into event promotion. More than 800 related works have been released, with a total view count exceeding 100 million. This has successfully transformed the "match-watching fever" into a "tourism boom" and a "consumption spree," significantly enhancing the city's popularity and its cultural and tourism appeal.