Huai'an City's outstanding natural and cultural environment, along with its exceptional advantages in agricultural and rural development, has facilitated the integration of rural highways and rural industries.
First, the rural resource highway supports the scalable enhancement of distinctive agricultural resources, shaping agricultural landscape corridors with pronounced regional features, thereby revitalizing and boosting the primary rural industry. In Jinhu County, along the Huaihe Highway (County Highway 256), production methods combining lotus root and rice cultivation with crayfish and crab farming have been actively promoted, creating over 30,000 jobs in the county and generating an annual output value exceeding RMB 3 billion.
Second, in close synergy with township enterprise development, the rural industrial highway establishes corporate cultural corridors with unique local characteristics, providing exhibition venues and promotional platforms for the secondary rural industry. Building upon the rich brewing heritage and culture of Gaogou Town, along with the brand prominence of King's Luck, Lianshui County has established a model example of the rural industrial pathway—Jinshiyuan Avenue (or King's Luck Avenue), facilitating the integration of Liangao Road (County Road 102) with the 4A-level scenic area of King's Luck Corporate Culture.
Third, the rural tourism highway integrates dispersed resources and industries in rural areas, creates regional rural tourism attractions and cultural brands, and acts as a "catalyst" and "adhesive" for integrating rural industries. The Hongze Lake Tourism Highway connects the counties of Xuyi, Hongze, and Huaiyin along the lake, spanning a total length of 164 kilometers. This rural tourism road positions the highway as its spatial axis, the "Grand Canal" World Heritage Site as its cultural core, and Hongze Lake as its ecological landscape backdrop. It effectively interlinks scattered and segmented resources, including those pertaining to agriculture, processing, ecology, culture, and tourism, within the Hongze Lake Area, establishing itself as Huai'an City's foremost highway tourism transportation product.