On the evening of August 2, in Round 8 of the "Jiangsu Football City League," the Huai'an team hosted the Suzhou team on home turf. Leveraging the event as a catalyst, Huai'an created a dynamic "second venue" experience that combined live match viewing with dining, shopping, and entertainment. By offering exclusive ticket stub perks and distributing a large number of consumer vouchers, the city successfully transformed a single sports event into a powerful driver of urban consumption. This integrated "sports + leisure + shopping" experience not only met the diverse needs of fans but also allowed residents to enjoy the economic benefits brought by the fusion of culture, sports, and tourism.

According to monitoring data from the Huai'an Municipal Bureau of Commerce, on the day of the match, August 2, total sales across 20 major commercial complexes and night-time economy hubs in the city reached RMB 33.6 million, marking a 33% increase compared to the same period last weekend. From August 2 to 3, local consumer spending rose by 15.6%, while spending by out-of-town visitors to Huai'an increased by 20.5% over the same period last weekend.

To further fuel the excitement of the "Jiangsu Football City League," Huai'an has been generously distributing consumer vouchers, turning event traffic into spending power and economic growth. As part of the city's "Happy 666" consumption promotion campaign, 2,500 general-use vouchers worth RMB 30 each were offered for just RMB 9.9 at Qingjiangpu Plaza · Caoyun Gate. The Municipal Bureau of Commerce also partnered with Meituan to create a "sports + consumption" carnival experience for fans and visitors, featuring a wide range of discounts on dining packages, attraction tickets, quality hotels, leisure getaways, and convenient transportation. Fans could even claim exclusive ride-hailing discounts—up to RMB 30 off a single trip—by entering "Let's go, Huai'an!" or "Victory for Huai'an!" in the destination bar of the Didi Chuxing app or mini program.