Recently, the Jiangsu Provincial Department of Agriculture and Rural Affairs promoted 18 regional public agricultural brands on China Central Television (CCTV), featuring highlights such as Xuyi crawfish and Lianshui asparagus. In recent years, Huai'an City has actively implemented a strategy to strengthen agriculture through branding, leveraging its agricultural resource advantages. Through measures such as consolidating the industrial foundation, cultivating distinctive brands, and innovating marketing methods, the city has comprehensively promoted the development of agricultural brands.

First, the city has been strengthening the brand foundation. Initiatives tailored to local conditions have driven the development of branded agricultural bases for products like Lianshui asparagus and Xuyi crawfish, while fostering eight complete industrial chains for agricultural products, including rice, crawfish, and crabs. The city's specialty fruit and vegetable cultivation now spans 130,000 mu (86.67 square kilometers), and its ecological crawfish and crab farming spans over 1 million mu (666.67 square kilometers), with 79 leading agricultural enterprises at the provincial level or above having successfully established their brands.

Second, Huai'an has been cultivating flagship brands. By fully leveraging local resource advantages, the city has intensified efforts to develop well-known, distinctive, high-quality, and innovative brands and industries. As of the end of June this year, three of its agricultural brands have been selected for the Ministry of Agriculture and Rural Affairs' Premium Agricultural Brand Cultivation Program, while two products received national recognition as well-known, distinctive, high-quality, and innovative agricultural products. Jiangba snail has become a hot consumer product, deeply integrated into the spring tourism market, and Lianshui has developed into the largest asparagus planting base in East China.

Third, innovative brand promotion strategies have been implemented. The city has organized four rounds of agricultural product consumption promotion events to support agricultural producers through multiple channels. Efforts also include strengthening agricultural e-commerce by opening online sales channels and leveraging new media platforms such as Kuaishou and Douyin. To date, 165 local e-commerce ambassadors, including "Young Secretary Li," have been nurtured to help expand the reach of the city's agricultural products online.