At 3:00 p.m. on May 31, the "Guoyuan V3" 2025 Huai'an Grand Canal Dragon Boat Invitational and Cultural Tourism Consumption Carnival will officially kick off with the beating of drums at the Longshouwan section of the Li Canal. Sixteen elite dragon boat teams will engage in fierce competition. Centered around the dragon boat race, the event will also feature a series of exciting cultural tourism consumption carnival activities.

During the overlapping celebrations of the Dragon Boat Festival and International Children's Day, Huai'an Group of Culture and Tourism will integrate cultural and tourism resources of the city to carefully create an integrated consumer experience that blends "folk customs, modern trends, and consumption". Through event promotion, technological interaction, and nighttime economy initiatives, the event will extend the waterfront consumption chain and support the upgrading of the city's cultural tourism consumption. A professional team will deliver thrilling demonstrations on the waters of Longshouwan, featuring activities such as water sofas, jet skis, paddleboarding, and flyboarding, allowing the public to fully experience the excitement and vitality of water sports. The Qingjiangpu District Intangible Cultural Heritage Protection Association will set up an on-site exhibition area to showcase Dragon Boat Festival-themed representative intangible cultural heritage items, offering a comprehensive display of the unique charm of traditional Chinese culture. In addition, high-tech robots and robotic dogs will appear as a team to cheer on the participants.

In addition, to further boost cultural tourism consumption, the Municipal Bureau of Culture, Radio, TV and Tourism will allocate a special fund of RMB 300,000 to support consumption promotion. Citizens and tourists can easily receive "Canal Tongbao" cultural tourism consumption coupons—enjoying tangible discounts—by accessing the "Huiyou Huai'an" mini program or scanning the QR codes available on-site at Longshouwan.