On March 1, Huai'an officially launched Women's Shopping Month, featuring a variety of events such as the "Top 100 Female-oriented Enterprises and Superior Products Market" group buying live carnival, women's online special consumption promotion, and the "Explore Huai'an with Excitement" cultural tourism consumption season. The initiative aims to unlock the potential of "She Consumption" by offering genuine financial incentives and an array of exciting, diverse activities. Through the collaborative model of "government setting the stage, enterprises performing, financial empowerment, and communal sharing", the event extends heartfelt holiday wishes to women everywhere.

As part of Shopping Month activities, the "Top 100 Female-oriented Enterprises and Superior Products Market" group buying live carnival has organized four exhibition areas, showcasing thousands of high-quality products, including beauty and makeup, home textiles, agricultural goods, and items of intangible cultural heritage. The offline exhibition area was bustling with visitors, while the online live-streaming room was teeming with interaction. Total sales, both online and offline, amounted to RMB 503,300. Of this, the online sales contributed RMB 419,300. The live-streaming event attracted 63,000 participants and garnered 924,000 views. The Huai'an Municipal Bureau of Commerce, in collaboration with the Women's Federation and prominent member enterprises of the Women Entrepreneurs Association, will organize special online consumption promotion events for women on March 6, 16, and 26. These events will focus on themes such as dining, entertainment, and leisure. Consumer vouchers will be distributed to offer a variety of benefits to women in the city. Based on the "Explore Huai'an with Excitement" cultural tourism consumption season event, scenic spots in various counties and districts have arranged special ticket discounts for women in the city. On International Women's Day, various scenic spots will organize vibrant themed activities.