During the Spring Festival holiday, Huai'an tourism market enjoyed a great start to the new year. Scenic spots and cultural museums warmly hosted citizens and tourists from various regions with well-curated "cultural tourism experiences". The number of tourists and tourism revenue in Huai'an increased by 21.75% and 18.36% respectively.

"Tourism for the Spring Festival" is gaining popularity. According to preliminary estimates, during the Spring Festival holiday, Huai'an received a total of 8.6303 million tourists, generating RMB 6.041 billion in total tourism revenue. These figures represent year-on-year increases of 21.75% and 18.36%, respectively. Among them, 57 monitored scenic spots and rural tourism areas (villages) received a total of 3.9152 million visitors, a 26.41% increase from the previous year. The revenue reached RMB 57.7139 million, growing by 14.43% year-on-year.

Downtown parks are bustling with activity. During the Spring Festival, the parks in urban areas became popular destinations for both citizens and tourists. According to statistics, the number of visitors to urban parks during the holiday reached 187,238. Among them, Chuxiu Garden (Rose Garden) attracted 80,057 visitors, Bochi Hill Park saw 54,589, the Ancient Yellow River Ecological Folk Custom Park had 36,164, and the Huai'an City Zoo welcomed 16,428 visitors. To meet citizens' demand for park visits, many parks in Huai'an City hosted unique floral events.